May 2026

The craft of motion: why 60fps is a feeling

On easing curves, GPU discipline, and the difference between animation and motion.

Motion, done right, disappears. It becomes the medium in which the interface breathes. In this piece we unpack the choices behind our motion language: the ease curves we return to, why we prefer transform-only animations, and how we budget frames like a designer budgets ink.

More writing coming soon. In the meantime, if this resonates and you have a product worth building right, we would love to hear from you.