March 2026
AI that earns its place in the product
A rubric for deciding when a copilot belongs, and when it's just noise.
Every product team is being pushed to add AI. Most of the additions are noise. Here is the four-question rubric we use with clients before a single token is spent, and the pattern language we've developed for copilots that people actually keep using.
More writing coming soon. In the meantime, if this resonates and you have a product worth building right, we would love to hear from you.